Tuesday, March 25, 2008

A Broken Record

We have been seeing commercials for Rhapsody.com for about a year now. Each cycle of it's commercials are intended to presented a new artist, beginning with Kanye West and now the oh so repetitive Sara Bareilles' "Love Song". 

It is just a prime example of how major companies are becoming advertisers for new artists instead of record labels taking care of promotions. In a previous blog, Doritos was the advertiser for a new artist during a super bowl half time commercial. And just as advertisers make their logo and product ever present through out society they are doing so with new artists and their songs.


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