Rick Rubin has been credited for being one of the most important and influential people in the music industry. When it comes to the weird, eccentric and unexpected there is almost always a trail leading back to Rubin. His trademark thick crazy beard and sunglasses have been ever present for the past 30 years as his way of going against "the man". However this man who has not only produced records but practically created the music industry that exists today is also giving in to the affects of the internet.
According to an article in Rolling Stone Magazine, as co-head of Columbia Records, when Rubin was presented with the idea of as an on Rhapsody line subscription to music, Rubin reportedly responded with, "Well, if you can't beat them, join them."
As an avid music fan, it is quite discouraging to hear an innovative and idolized figure have an almost defeated tone.
Although discouraging I can not forget who this person is and that there must be something he knows that the average person doesn't. For instance, although the internet is affecting the industry in a negative way now, maybe it will evolve into something that can bring back the previously reached sales numbers and job positions?
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