The internet has provided what used to be considered A+R in the music industry with comprehensive websites such as Mediabase. Although there are websites such as PureVolume.com and MySpace.com that show hits per day, interactive fan responses and overall image packaging, there is a lot of inaccuracies and tampering that takes place.
Mediabase makes it possible for the buzz of a band to be accurately monitored with the click of a button . This website displays charts, ratings and the varying radio formats across the country. These charts show exactly how many plays a given band is receiving, which station and over how long a period of time. Furthermore, the website indicates, with icons, next to certain bands if their particular play count is rising and how fast.
What this means to an industry which has done away with personal A+R agents, is that the internet has become a strong force for musicians to quickly gain national notoriety.
Aside from this being a great tool for the industry to research what music is spreading throughout the country, mediabase is a free service that allows bands and independent labels to register and monitor any and all plays found on their directory list.
To ensure accuracy, if the chart does not show a play that is included in their list, the company encourages you to contact them and have them individually confirm the plays.
To all those bands and labels, I would say fair play is mediabase, the problem is getting the airplay to chart!
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