Super Bowl XLII portrays the future of the music biz???

The role of record labels has been diminished mainly due to the lack of necessity for "in's" with physical distribution many have questioned what labels will turn into.

Originally record labels had promotion and management companies working beneath them. With the affects of the Internet on the industry, record label executives have needed to re-evaluate what their appeal should be to artists. 

Many have stipulated that record labels are, just going to turn into management companies anyway. Lee Heiman, CEO of Track Entertainment has also stated that, major record labels are going to morph into advertisement agencies. www.trackentertainment.com

Proof of the reality of Heiman's statement  be seen in the below video:

Just goes to show you, all you need is a top-of-the-line advertising compaign to release a new artist!