Thursday, February 28, 2008

Does MTV Still Stand For Music Television?



Technology and the Internet create a reflex of nostalgia and regression when it comes to music and music culture for this blogger. One scene that has always been a strong force in music has been "college music." Touring colleges has always been a band's most loyal fan base. Technology has not posed as an obstacle as far as recognition is concerned for the college music scene, in fact it is creating an entirely new cyber scene that unknown bands are happily taking an interest in. 

One particular site www.mtu.com and has spread to "750 campuses and to over 7.5 million college students nationwide." http://www.mtvu.com/about This is a far cry from the days of the student unions booking shows and posting a flyer on the bulletin boards.

Today the bulletin board is digital and gives the students an assortment of interactive voting polls to voice their opinions and showcase their music. The budget is also of no concern as "mtvU is part of MTV Networks, a unit of Viacom, which also includes MTV, MTV2, VH1, Nickelodeon/Nick at Nite, TV Land, Comedy Central, Spike TV, CMT and others. " 

So put away the posters, staple gun and Birkenstocks and plug your headphones into your laptop and put on your Vans for the new age of college music.

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